12th Jan 2012 4:32pm | By Editor
Every year the Travel Show get more visitors spending more money.
The show attracts a mobile and dedicated audience who are well-informed, serious about travel, and looking for the best. Our exhibitors reap the rewards - some take in over £600,000 on the day.
Travel Show Visitor Profile
>> 21% aged 18-24
>> 71% aged 25-34
>> 11% aged 31-35
>> 7% aged 36 +
>> Australian 49%
>> New Zealander 27%
>> British 8%
>> South African 6%
>> Other 10% (including Canadian, American, Irish, POlish and French)
What holiday do visitors want?
>> 75% looking for sightseeing/cultural breaks
>> 62% wanted a beach holiday
>> 50% wanted adventure travel
Reasons for attending the TNT Travel Show
>> Plan/book a trip 82%
>> Take advantage of show deals 58%
When TNT Travel Show visitors are planning to Travel?
>> In less than a month 53%
>> In 1-3 months 35%
>> In 4-6 Months 12%
>> In 7-12 Months 3%
What destinations do visitors intend to visit in the next year?
>> On average 69% want to go to Europe
>> 57% want to travel in the UK
>> More than 63% want to travel to Long-haul destinations.
How much do visitors spend on their annual travel?
>> 93% of visitors will spend £500+
>> 81% of visitors will spend £1000+
>> 56% of visitors will spend £2000+
Serious about travel
>> 1/3 spend more than £3,000 on travel per annum
>> 50% plan to spend more than £500 at the show